Operations & transformation leader
Nana
Febrina.
Operations Excellence & Business Transformation Leader
I connect people, process, governance, data, and technology to turn complex work into scalable operating systems.
Who I helpCompanies · Project teams · Growing businesses
What I buildOperating systems · Automation · Decision tools
Track record
Selected Impact
About
Structure for complexity.
Momentum for change.
I turn complex, high-volume, regulated work into scalable operating systems.
My path spans entrepreneurship, frontline execution, strategic planning, national operations, and fintech leadership. I bring a practical system-builder mindset to process, people, governance, analytics, and automation.
Analyze clearlyDesign practicallyExecute thoroughly
What I do
Better operations,
by design.
Five levers for scalable performance.
Operations Excellence
Simpler workflows. Clearer ownership. Better execution.
Business Transformation
Move from fragmented activity to scalable operating systems.
AI & Workflow Automation
Remove repetitive work without losing judgment or control.
Business Analytics
Turn operational data into decisions, priorities, and action.
SOP & Governance
Build standards and controls that make change sustainable.
Experience
From insight
to execution.
From founder and frontline execution to transformation leadership. Dates reflect overlapping business ownership and employed roles.
MOOI Internet Cafe / MOOI Gaming
Founder / Entrepreneur
Apr 2009–Mar 2022
Built and ran a small business: finance, staffing, vendors, and customer experience.
PT Kreon
Marketing Staff → Marketing Supervisor
Feb 2012–Mar 2014
Progressed from hands-on execution to supervision across marketing and service operations.
MP Games
Distribution Manager
Apr 2014–Feb 2015
Led nationwide distribution logistics, field coordination, and reporting controls.
Garena Indonesia
Scheduler → Strategic Planning Associate → Senior Strategic Planning Associate
May 2015–Apr 2019
Coordinated 100+ field staff and 50+ office team members across national execution.
Yamisok Platform Indonesia
Business Development & Production Manager
May–Jul 2019
Connected user feedback and engagement data with product priorities and partnerships.
ShopeePay
Senior Associate, ShopeePay & ShopeeFood Operations
Aug 2019–Jun 2022
Managed 50+ FTEs and BPO partners across merchant and finance operations.
MONEE / ShopeePay Indonesia
Assistant Manager, Merchant KYC & Onboarding Operations
Jul 2022–Present
Leads merchant operations, people, process improvement, governance, and cross-functional transformation.
Selected work
Problems made
workable.
Selected systems from real operational problems. Tool value below is modeled potential, not employer-measured results.
REVIEW
Combining AI efficiency with human judgment.
Less Manual
Effort
Effort
Review
Consistency
Consistency
Reviewer
Confidence
Confidence
Clearer
Traceability
Traceability
Automation · Risk operations
KYB Sentinel
- What it is
- Risk-screening and triage tool.
- Built for
- KYB and risk reviewers.
- Problem
- Manual screening adds effort and inconsistency.
- Modeled value
~30–50% less first-pass manual screening effort.
Scenario-based estimate; not employer-measured.
- Can improve
- More consistent review and traceability.
IntakeDecideReady
Payments · Operations
MDR Bulk Adjustment Tool
- What it is
- Preparation tool for bulk MDR changes.
- Built for
- Payments and backend operations.
- Problem
- Complex change requests create preparation effort and rework risk.
- Modeled value
~40–60% less manual file-preparation effort.
Scenario-based estimate; not employer-measured.
- Can improve
- More consistent outputs; lower mapping and rework risk.
DECISION-READY
Analytics · Planning
Merchant Funnel Forecast & Headcount Model
- What it is
- Workload and staffing forecast model.
- Built for
- Operations planning and decision support teams.
- Problem
- Recurring forecasts take time and can obscure staffing gaps.
- Modeled value
~30–50% less recurring forecast-preparation effort.
Scenario-based estimate; not employer-measured.
- Can improve
- Earlier visibility into potential staffing gaps.
CAPACITYWorkforce planning
Workforce · Capacity
Workload & Manpower Allocation Model
- What it is
- Scenario-based workforce planning model.
- Built for
- Operations leaders and workforce planners.
- Problem
- Ad-hoc allocation makes capacity trade-offs harder to assess.
- Modeled value
~10–20% improvement in planning speed and capacity utilization.
Scenario-based estimate; not employer-measured.
- Can improve
- Clearer staffing decisions; less ad-hoc allocation.
Nana Labs
Active buildBusiness systems,
made tangible.
A living product library showing how real problems become practical tools, controlled workflows, and decision systems.
Explore Nana Labs01ObserveFind the real constraint
02DesignShape the operating logic
03BuildTurn logic into a tool
04ValidateProve control and value
Featured systemORIONRisk & decision engineering
How I can help
Practical value,
at every scale.
01 / Companies
Transform operations
Process, governance, analytics, automation, and change delivery.
Discuss an opportunity02 / Project clients
Turn complexity into action
Dashboards, SOPs, workflow redesign, and executive communication.
Brief a project03 / Growing businesses
Build systems that scale
Trackers, operating routines, automation, and decision tools.
Solve a business challengeSkills
Capabilities that
connect the work.
Operations
Operations Excellence · Business Transformation · Merchant Operations · KYC/KYB · AML/CFT · Risk Operations · Process Improvement
Analytics
Business Analytics · KPI & Dashboard Design · Workforce Management · Capacity Planning · Executive Reporting
Technology
AI-Assisted Operations · AI Automation · Product-Ops Delivery · UAT
Leadership
SOP & Governance · Project Management · Stakeholder Management
Education
Universitas Trisakti — Accounting · 2005–2010
Saxion University of Applied Sciences — International Business & Management Studies · 2003–2005
Certifications
Certified Level SPPUR Lead — Payment Transaction Processing · LPPI · 2024–2027
Certified Level SPPUR Lead — Non-Bank Fund Transfer Management · LPPI · 2023–2026
Contact
Let’s solve your next
business challenge.
I design practical, scalable solutions that improve performance, strengthen governance, and turn operational change into business value.